Lifesaver: Jerrycan

The Jerrycan is one in a range of products we have developed for Lifesaver Systems. It has the ability to provide 40,000 litres of safe drinking water capacity across it's lifespan while also being robust enough to be run over by a Land Rover

The final execution is an example of how a primarily functional design can create a strong structural brand image. The cross marks allow strapping to standard military vehicle mountings for transportation, the additional diagonal marks allude to British design and manufacture, a key marketing target for our client and the bold round edges provide strength to the unit as well as creating a rugged appearance.

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